What is a brand champion?
A named, independent practitioner who stands beside your brand in public: at conferences and events, on panels and webinars, at product launches and in expert commentary. Because I am credible in my own right, the brand borrows trust it could not buy with advertising.
How is this different from a PR or events agency?
An agency manages the logistics and the message. I supply the credible voice: I chair the panel, write the substance of the paper, brief the analyst and stand on the stage. I work alongside your agency or your marketing team, not instead of them.
Is this ghostwriting?
No. White papers and thought pieces are co-authored, so the voice is yours and the credibility is shared. Nothing goes out in my name that I have not written or approved.
What is a Practitioner in Residence?
An ongoing arrangement where a working practitioner is attached to an institution, such as a university or business school, to teach, mentor and comment on current practice. It suits universities, membership bodies and firms that want a standing expert presence rather than a one-off talk.
Can you run our breakfast event or webinar?
Yes. I host and chair the session, curate and brief the panel, and speak where you want a keynote. Venue and registration logistics sit with your events team or agency.
How is the work priced?
Newsletter sponsorship in Catalyst starts at £250 an edition. Events, white papers and brand champion work are scoped per piece or on a quarterly retainer, and a 30 minute call is the quickest way to a number.
