Go-to-Market for AI Vendors & Partners

The buyers you need are
one connection away

David Viney · ACA · CITP · 25+ years · BBC, Heathrow, WPP

I help AI vendors, and the development and consulting firms behind them, win UK and enterprise buyers: a fixed-price two-week sprint, partner programmes with no joining fee, and personal introductions where the fit is real. I built WPP Open, a $350m a year agentic AI platform, so I know what the buyer will ask.

David Viney, go-to-market adviser for AI vendors and partners

David Viney
ACA · CITP · 25+ years
BBC · Heathrow · WPP

Best suited to
AI vendors with a working product seeking enterprise and mid-market buyers
Overseas vendors that need a senior, onshore UK voice
Development teams, nearshore or offshore, seeking UK and European clients
Consulting firms that want a trusted route into UK scaling businesses
What I do

Get ready, get introduced,
get delivery you can trust

Mode 1 – Consulting Mode 2 – Assurance Mode 3 – Delivery
01

The GTM Sprint for AI Vendors

A two-week sprint to get your AI product ready for enterprise buyers, with fixed scope, fixed price and a fixed end date. You get a buyer Q&A pack of 30 to 40 likely questions, positioning and a buyer map of who signs, blocks and champions, and a target list of 20 to 25 named accounts with first messages. The Full Sprint adds a pitch deck, a proxy-CIO rehearsal and up to three personal introductions.

At the end you can run the pack yourself, or keep me alongside you as an advisor, with the sprint fee credited in full.

Start here ifyou have a product and perhaps a few early customers, but cannot yet say who buys it, who signs it off or what to say to them. Most vendors begin here, because a clear plan makes every introduction that follows worth more.

Foundation £5,000 · Full Sprint £6,950 + VAT · credited against advisory work

Mode 1: Consulting
Warm routes to enterprise buyers
The buyers trust my content or are one connection away
  • 8,000+ LinkedIn connections, 3,000+ at director level or above
  • 74% of my followers are directors, senior leaders or C-suite
  • 100+ CIOs, CTOs and chief data or AI officers in my network
  • 1,000+ Catalyst subscribers: CIOs, board members, investors and regulators
Built WPP Open, the agentic AI platform that generated $40m margin in its first year and underpinned the winning pitch for Nestlé’s $650m European media account.
Buyer Q&A pack · positioning · target list · Catalyst feature · introductions
02

Software Partner Programme

A trusted route to put your AI product in front of the buyers I advise. Buyers ask me what to buy and whom to trust, so I bring a product forward only where it fits them as well as it suits you. I either introduce you, or join your buyer calls as your senior UK voice, which suits overseas vendors who need a resource on the ground.

There is no joining fee, and on the Introduce track you pay only when you are paid. I take on few vendors at a time, so each one gets my attention and a considered introduction rather than a place in a queue.

Start here ifyour product works, your pitch is clear, and two customers will speak for you, but you lack a trusted way into UK and European enterprise buyers. If you are not yet sure who your buyer is, begin with the GTM Sprint above.

No joining fee · two tracks · I take on few vendors at a time

Mode 3: Delivery
How the money works, in the open
Two tracks, and the buyer is told every fee
  • Introduce: I open the door and take 10% of year-one contract value and 5% in year two, paid when you are paid
  • Vendor-led: I carry your badge on buyer calls, at £700 per half day, £1,400 for a full day
Example: a £60,000 first year means a £6,000 fee to me, and then nothing. Buyers are told every fee and my role, in writing, before they decide.
No joining fee · fees paid when you are paid · evolves to a GTM Sprint or advisory
03

Developer Partner Programme

A trusted route to win more work from UK and European clients for your development team. Scaling businesses ask me what to build and who should build it. As their fractional CIO I scope the work, protect the client and oversee delivery, so a good team wins work it would not win alone.

You keep your own brand and your own people. I bring the client relationship, the scoping and the senior oversight that nearshore and offshore teams often cannot offer on their own, and clients are told every fee and my role in writing.

Start here ifyou run a development team, onshore, nearshore or offshore, with delivery you can evidence, and you want a steady flow of UK and European client work without building a sales function. If you sell a product rather than people’s time, the Software Partner Programme is the better fit.

No joining fee · no minimum work · no exclusivity

Mode 2: Assurance
Three ways to work together
I scope the work, protect the client and oversee delivery
  • Alchemy-led: you work under the Alchemy name and I add 20% to your day rate. At £400 a day the client pays £480 and you receive £400
  • Co-branded GTM: we sell together and I take 10% of year-one contract value and 5% in year two
  • Partner-led: you lead under your brand and bring me in as your senior, onshore voice, at £700 per half day
Mix the tracks. Start with one and add another as the relationship earns it. Strong delivery can lead to a named, longer-term partnership.
Clients are told every fee, and my role · 30-minute screening call · may decline
Common questions

AI go-to-market and partner programmes: common questions

What is a go-to-market sprint for AI vendors?

A two-week project that gets your AI product ready for enterprise buyers, with fixed scope, fixed price and a fixed end date. The Foundation Sprint is £5,000 plus VAT and covers the buyer Q&A pack, positioning and buyer map, target list and outreach, and a Catalyst feature. The Full Sprint is £6,950 plus VAT and adds a pitch deck in your branding, a proxy-CIO rehearsal and up to three personal introductions.

Is the sprint fee credited against further work?

Yes. The sprint is paid up front and credited in full against an advisory retainer that starts within 60 days, which is a quarterly block of time of at least 10 days. You can also stop after the sprint and keep the full pack to run with yourself.

Who is the Software Partner Programme for?

AI software vendors with a working product who want enterprise and mid-market buyers without hiring a sales team. There is no joining fee. On the Introduce track I open the door and take 10% of year-one contract value and 5% in year two, paid when you are paid. On the Vendor-led track I join your buyer calls as your senior UK voice, at £700 per half day.

Do you work with overseas AI vendors?

Yes. The Vendor-led track suits overseas vendors who need a senior resource in the UK: I join buyer calls under your brand, booked in half days at £700 plus VAT, or £1,400 for a full day.

What is the Developer Partner Programme?

A route to win more work from UK and European clients for software development teams working nearshore or offshore. There is no joining fee, no minimum work and no exclusivity. You choose from three tracks: Alchemy-led, where I add 20% to your day rate; Co-branded GTM, where I take 10% of year-one contract value and 5% in year two; or Partner-led, at £700 per half day.

How do I start?

A 30 minute screening call on your product or team, your evidence and two customer references. I take on few vendors and partners at a time and may decline, so the call is as much about fit as scope.

Related services

What else fits alongside

Tell me the product
and the buyer you want

A 30 minute screening call covers your product or team, your evidence and two customer references. I take on few vendors and partners at a time, so it is as much about fit as scope.

Start a conversation GTM Sprint one-pager

“David is commercially very astute and always drove a hard bargain. However, he was also very fair and even-handed. We looked forward to working with David and were inspired by his vision for the future.”

Christopher Booth, Solution Director